MasterCraft Boat Company Announces Partnership with General Motors, Naming Chevrolet Silverado its Official Truck & Tow Vehicle
The collaboration with Chevrolet will provide comprehensive support for MasterCraft's premier initiatives, elevating brand presence and customer engagement throughout the year. As part of the partnership, MasterCraft will receive eight state-of-the-art Chevrolet Silverado 2500HD trucks, which will be prominently featured at marquee events and activations. These include 32 boat shows, 51 stops of the Rule The Water Tour, the prestigious Barrett-Jackson Scottsdale auction, Let Her Rip Powered by Progressive clinics, the American Century Championship Golf Tournament in
“MasterCraft is excited to partner with Chevrolet, as both our brands are committed to providing customers with unmatched performance and reliability. This collaboration is a perfect example of that synergy," said Krista Schipner, MasterCraft Vice President of Marketing. “From the Chevrolet Silverado trucks enhancing our premier events to the shared engineering that connects Silverado with our boats, this partnership underscores our shared mission of empowering customers to make the most of their adventures and build unforgettable memories."
MasterCraft and Chevrolet exemplify a shared commitment to cutting-edge technology and performance, highlighted by the connection between the 5.3L GDI HO engine in MasterCraft boats and the Chevrolet Silverado. Nearly identical to the available 5.3L engine under the hood of the LD Silverado, the marine version is adapted by Ilmor—MasterCraft’s exclusive engine partner—to meet the unique demands of boating, with modifications to its exhaust, cooling, and charging systems while retaining the proven reliability and power Silverado owners expect.
The 5.3L GDI HO engine incorporates advanced technologies like Direct Injection, delivering responsive and efficient performance on the water. With Ilmor’s expertise, honed through decades of automotive racing, the result is an engine that seamlessly bridges land and water, allowing customers to enjoy unmatched power and reliability.
“Chevrolet’s partnership with MasterCraft is a natural fit,” said
For more information, visit MasterCraft.com and follow along on Instagram, YouTube, X and Facebook. For more information on 2025 Chevrolet Silverado HD vehicles, visit https://www.chevrolet.com/trucks/silverado/2500hd-3500hd.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wakesurf, and luxury performance powerboats.
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Source: MasterCraft Boat Holdings, Inc.